Raise your hand if you had Blizzard’s “World of Warcraft” lasting more than 9 years; I know I never thought it would last this long (that’s what she said). Reaching subscriber highs of more than 12 million paid players in 2010, the world of Azeroth has now dipped back down to the 8 million mark, which has raised concerns in the Blizzard Activision Inc. offices. Activision’s brass commented on those concerns today, commenting also on “challenges in the global economy. For these reasons, we remain cautious. However, our focused and disciplined approach to our business has served us well in the past, and through continued investment and careful management of our costs, we expect to continue delivering shareholder value over the long term as we have for the last 20 years.” Activision also added that the majority of the defections came from the East, rather than the West, signaling that Azeroth is still going strong in American households. Hit the link below for more thoughts on the WoW business model, and the way ahead.
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